© 2024 Jeff Shuck.
mud
Given my history as the founder of one of the country's largest event companies, I'm asked often about the mud-obstacle craze. And specifically, I'm asked if it makes good fundraising sense for nonprofits. The short answer is, you have to go where the people are. The longer answer is here, on this post I wrote yesterday for Plenty's blog. Answers await you there!
It is late and I need to go to bed after a long day, but I had to write a quick post about how flipping great it was to participate in our team’s MuckRuckus MS event today in Jacksonville. I had an incredibly fun time on this unique take on mud runs — I can without a doubt promise you this is the most well-engineered, hilarious set of obstacles you are going to encounter, for the best cause you are going to encounter, in the growing mud space. An odd sentence, but true.
In the next few days I’ll post some video — I ran the 10K event with a headtop camera, because, why not? — but in the meantime I wanted to thank the National MS Society for the opportunity, and thank the kick-butt Event 360 team for their great work. I can’t wait to do another!
